Introducing MAIA: AI for PR Professionals
June 22, 2026Β·Tereza Ε½iΕΎlavskΓ‘

Introducing MAIA: AI for PR Professionals

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Introducing MAIA – Mediaboard AI, capable of comprehensive monitoring and analysis with just two clicks, press releases, and emails to journalists in a matter of minutes. MAIA is fully integrated into the Mediaboard Connect platform and assists with content, translation, review, and distribution. And most importantly – it saves your time for work that truly matters.

MAIA – AI that helps you handle media analyses and press releases faster than ever before.

It is designed to help you create, translate, review, and distribute – without unnecessary steps, ready to work for you.

Why was MAIA created?

In a world where every minute and every word decides a brand's reputation, we wanted to offer more than just technology. MAIA (short for Mediaboard AI Assistant) was created at Mediaboard in response to the market's call for automation, which relieves PR professionals from routine and allows them to focus on what truly matters. Whether you need media analysis, a press release, a quick content translation, or are preparing an email for journalists – MAIA can handle it in minutes, even with your brand's tone of voice.

What can MAIA do?

  • Comprehensive monitoring and analysis with two clicks – you can select up to 200 articles at once and choose from several analysis options according to your needs

  • Generate press releases in 2 minutes – just input the data, and MAIA will prepare a draft that can be further edited.

  • Check content quality – AI detects errors, evaluates grammar, tone, SEO friendliness, and the presence of key information.

  • Translate into all world languages – automatically and contextually.

  • Create personalized emails for journalists – based on the content of the press release.

  • Analyze response – tracks who opened the email, what they clicked on, and who read the article.


MAIA is not a replacement for PR professionals. It is your digital colleague.

Our ambition was never to replace PR experts. On the contrary – MAIA saves time that PR specialists can dedicate to strategy, media relations, or crisis communication. It is especially helpful where there is a small team, a lot of work, and little time.

Why now?

The Czech PR market is changing. There is increasing pressure on efficiency, speed, and measurable results. MAIA is the first AI in the Czech Republic that connects the entire PR cycle – from content creation to distribution and evaluation.

Thanks to this, we provide PR professionals with a tool that saves time, increases accuracy, and elevates communication to a new level.

And all this in one platform – Mediaboard Connect.


Benefits for companies and agencies

  • Suitable for teams of all sizes

  • Ideal for companies that are expanding or communicating in foreign languages

  • An excellent assistant for startup teams handling communication on their own

  • Support for internal communication teams – who often operate with limited capacities

Below you will find all the key features that MAIA handles – practically and clearly.



πŸ“Š 1. Monitoring and media analyses with a click

You can select up to 200 articles at once and choose from several analysis options according to your needs:

πŸ‘‰ Short summary – AI summarizes the key messages from the articles in a few seconds
πŸ‘‰ Complete summary – detailed analysis of each article
πŸ‘‰ Managerial summary – key insights for management and C-level executives
πŸ‘‰ Sentiment analysis – quick overview of the tone of coverage
πŸ‘‰ Custom prompt – define your own queries and ask anything

🧠 2. Generating press releases

MAIA can create a press release draft in no time. Based on your inputs (e.g., brief description, key information, target audience), it composes a coherent text that meets professional standards and your brand's tone of voice.

  • Text draft in 2 minutes

  • Automatic adjustment of length and structure

  • Adaptation to different communication styles


πŸ›  3. Quality control of PR messages

With one click, MAIA performs a comprehensive text check – content, form, and SEO.

It checks a total of 11 key parameters, such as:

  • spelling, grammar, style

  • tone and relevance

  • presence of important information (e.g., contact, quotes, time data)

  • headline quality

  • readability, length

  • SEO friendliness


If MAIA finds that the message is incomplete or unconvincing, it will alert you and suggest adjustments.


🧾 4. Article summaries (automatic summarization)

Assigning articles to press releases and tracking what actually resulted from them can be time-consuming. Therefore, MAIA can automatically generate article summaries:

  • captures the main message

  • recognizes if the output is relevant to your topic

  • determines whether it is a mention of your brand, a quote, or a full article


🏷️ 5. Automatic tagging of outputs

Based on the content, MAIA can automatically assign tags to individual media outputs, significantly facilitating campaign evaluation and data orientation.

  • Topics (e.g., product, ESG, crisis communication)

  • Type of output (quote, interview, mention)

  • Location, medium, target audience

These tags are subsequently usable in analytics, dashboards, and report creation.


πŸ“¨ 6. Generating personalized emails for journalists

Based on the created press release, MAIA suggests a journalist email – professionally formulated, tailored to the industry and content of the message.

  • Option to adjust length and style

  • Connection to the global Medialist (500,000+ authors)

  • Automatic localization by language



🌍 7. Automatic translations

All created content can be automatically translated by MAIA into world languages – ideal for PR campaigns with international reach or communication across multiple markets.

  • Translations into dozens of languages

  • Maintaining tone of voice

  • Option for edits in the translated version


πŸ“Š 8. Campaign evaluation and email response

MAIA connects press releases with media monitoring, allowing it to track the impact of communication in real-time:

  • who opened the email

  • who clicked on the attachment

  • what article was created

  • automatic linking of the output with the original campaign





Summary

MAIA is not a universal AI tool. It is designed specifically for PR needs and fully integrated into the PR platform Mediaboard Connect. It can think in the context of your brand, adapt to style, and simplify your entire PR workflow from start to finish.


Newsroom πŸ‡¬πŸ‡§

Mediaboard is a leading provider of advanced solutions in the field of media intelligence designed to enable companies to better navigate the dynamic world of media. We give organizations the ability to gain valuable insights, monitor media coverage, industry trends, and make informed decisions based on our smart data.