Mediaboard is a leading provider of advanced solutions in the field of media intelligence designed to enable companies to better navigate the dynamic world of media. We give organizations the ability to gain valuable insights, monitor media coverage, industry trends, and make informed decisions based on our smart data.

Newsroom 🇨🇿

Newsroom 🇬🇧

Article Grouping, powered by MAIA artificial intelligence, can recognize articles that tell the same or very similar story and automatically group them by their significance.<component-embed-vimeo url="https://vimeo.com/1168416223?share=copy&amp;fl=sv&amp;fe=ci"></component-embed-vimeo> <component-cta-button url="https://app.mediaboard.com/" bg="rgb(13, 97, 255)" label="Try in the app" color="#fff"></component-cta-button> You will see only one representative article, while other similar articles are neatly grouped under it.&nbsp;<h3 style="text-align: justify">Main Advantages:</h3> • Less clutter in the feed – no more clicking through ten almost identical articles. If media outlets pick up the same news, you will see it clearly in one place.&nbsp; • Faster orientation in topics – similar articles are grouped, so you can better understand how the topic is spreading and who has picked it up.&nbsp; • Easier everyday work – you can work directly with the entire group of articles, tag them, export them, or analyze them as a whole.&nbsp; <component-cta-button url="https://app.mediaboard.com/" bg="rgb(13, 97, 255)" label="Try in the app" color="#fff"></component-cta-button> You just need to turn on the feature with a simple switch, and your feed will immediately become clearer.&nbsp; ☺️

Article Grouping: Fewer Duplicate Articles, Clearer Feed

Instead of a heap of isolated mentions, you get one coherent and comprehensive story about the topics that interest you.&nbsp; <component-embed-vimeo url="https://vimeo.com/1182907085?fl=ip&amp;fe=ec"></component-embed-vimeo> <component-cta-button url="https://app.mediaboard.com/" bg="rgb(13, 97, 255)" label="Try in the app" color="#fff"></component-cta-button><h2> What can Story Radar do? </h2><ul><li>Groups articles into stories – as soon as at least 5 different articles are created about one event, AI MAIA automatically combines news on the same topic&nbsp; from online media, print, TV, and radio into one story.</li><li>Understands context, not just keywords – the radar recognizes that articles belong together, even if some keywords are missing.</li><li>Saves time with AI summaries – each story has its own title and brief points with the most essential information.</li><li>Tracks developments in real-time – you will see how stories evolve.</li><li>Informs instantly – you will learn about important trends as soon as they gain momentum.</li></ul> You can find Story Radar on the left in the main menu, and you can see its trendiness with each article in the feed. <component-embed-media src="https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/jrxs7JahG9Mo1zZEC3XhZH3CN0M4YKVJ" alt="" visible_alt="true" url="" content_type="image/png" type="image"></component-embed-media><h3 style="text-align: center"> Focus on what matters and always stay one step ahead.&nbsp; </h3><component-cta-button url="https://app.mediaboard.com/" bg="rgb(13, 97, 255)" label="Try in the app" color="#fff"></component-cta-button>

Story Radar: From Keywords to Coherent Stories

Mediaboard introduces a new product, Insights. It is the first real-time analytics on the Czech market, providing a detailed and intuitive view of media data across time and communication channels. It shows brands the direct impact of communication on their business and facilitates strategic decision-making across the company. <component-embed-vimeo url="https://vimeo.com/1162096464?share=copy&amp;fl=sv&amp;fe=ci"></component-embed-vimeo> The new Mediaboard Insights is an online interactive product that, unlike traditional static dashboards, displays the development of media coverage in real-time. It allows tracking trends and key moments in communication and, thanks to 24/7 availability, facilitates decision-making without the need to wait for weekly or monthly monitoring analysis.“As a leader in media analytics, we want to move the entire market towards greater efficiency, accuracy, and clarity. Insights are another step in the development of automation and precise work with sources. Our goal is to provide customers not only with data but with a comprehensible data story and recommendations that will help them in strategic decision-making,” adds Zdeněk Jodas, CSO of Mediaboard.Insights have the form of an interactive interface where users can set their own filters and views, thus adapting the display to their current needs. The monitored indicators include the number of mentions, media impact (GRP), reach, and all metrics used by Mediaboard's media monitoring. However, Insights also work with the PRIMe metric, developed by Mediaboard, which evaluates the effectiveness of PR communication in real-time. Share of Voice and comparison with competitors are also standard. All data is available anytime and anywhere, and thanks to its intuitiveness, any user can work with it.<h2>Strategic business management based on media data</h2>The Mediaboard Insights interface can be fully customized to the customer's corporate identity and brand. The entire dashboard can also be downloaded in PDF format and immediately used as a report for sharing and presentation. Thanks to the combination of graphs, text, and multimedia content, Insights can create comprehensive data stories, easily interpret trends, and identify new opportunities and potential threats before they manifest in business results. <component-embed-image-gallery gallery="[{&quot;id&quot;:50447,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/likmyw2xSuvhXCgZkt2WugCwc1Io7s5i&quot;,&quot;image_description&quot;:null},{&quot;id&quot;:50448,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/doEM7UBtto0AmHrwK1ygi022uVQWRbMj&quot;,&quot;image_description&quot;:null},{&quot;id&quot;:50451,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/obQ7aSyE8GpDwYkw8n68Awfv0Xb0GWA4&quot;,&quot;image_description&quot;:null},{&quot;id&quot;:50452,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/5lXIpNAmoyET2fegaleO77XuB4iYCSSy&quot;,&quot;image_description&quot;:null}]"></component-embed-image-gallery> Continuous evaluation of goals shifts media monitoring from the operational level of the PR department to supporting strategic decision-making at the C-level. Mediaboard Insights can also be connected with the customer's internal data, market data, or third-party data to obtain a solid data foundation for further business direction.“If brands want to get the most out of PR, they need easy access to communication results and the ability to share them across the company, including management. Insights show the impact of PR activities on business in real-time, without the need to wait for a report, and facilitate further decision-making,” adds Jodas.Source: <a target="_blank" href="https://www.mam.cz/novinky/analyzy-a-data/2026-02/mediaboard-predstavuje-produkt-insights-nabidne-real-time-analytiku-medialniho-pokryti/">MAM</a>

Mediaboard introduces the product Insights. Offers real-time media coverage analytics

<component-embed-vimeo url="https://vimeo.com/1141149325?fl=pl&amp;fe=sh"></component-embed-vimeo><h2>Communication Evaluation for the Year 2025</h2>The best decisions are those based on reliable data. The end of the year is a time to evaluate your team's year-long efforts, and with our annual analyses, you will gain a comprehensive overview of key indicators of your communication, comparisons of your numbers with competitors, or comparisons of current data with long-term statistics from the archive.<component-embed-media src="https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/g0ZinFwPs79YufQaq6RzDAMJ7klWmUnh" alt="" visible_alt="true" url="" content_type="image/webp" type="image"></component-embed-media><h2 style="text-align: left"> </h2><h2 style="text-align: center">Watch the recording of our webinar <a target="_blank" href="https://vimeo.com/1143132834?fl=pl&amp;fe=sh">Effective Media Analysis</a></h2><component-embed-media src="https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/ROt1VDvM9ryrpD8Qssn8RSjQzGA41Y6v" alt="" visible_alt="true" url="https://vimeo.com/1143132834?fl=pl&amp;fe=sh" content_type="image/jpeg" type="image"></component-embed-media> <component-cta-button url="https://vimeo.com/1143132834?fl=pl&amp;fe=sh" bg="rgb(13, 97, 255)" label="I want to watch the webinar" color="#fff"></component-cta-button> <h2 style="text-align: left">Thanks to the annual media analysis, you will find out:</h2><h3>What were your media successes and where do you have room for improvement?</h3>Media analyses are based on our archive and compare your communication this year and last year. You will easily see where you have improved.<h3>How do you compare to the competition? What are they doing differently?</h3>The analyses also include comparisons with competitors. At a glance, you will see where your communication is stronger and where you can still improve.<h3>What is your media reach? And where is your media potential hidden?</h3>You will see in which media you are most written about, which authors mention you the most, what your media impact is, and the development of your media presence over time.<h3>Is your media communication going in the right direction?</h3>Thanks to clear graphs, you will see how your corporate communication is developing. GRP, AVE values, and many other metrics must not be missing.Have an annual media analysis created that will give you valuable information and advance your brand's communication. <component-cta-button url="https://mediaboard.typeform.com/to/YXJAM9vB?utm_source=newsroom&amp;utm_medium=newsroom&amp;utm_campaign=vyrocnianalyzycz&amp;utm_term=xxxxx&amp;utm_content=xxxxx" bg="rgb(13, 97, 255)" label="I am interested in the annual analysis" color="#fff"></component-cta-button>

Annual Media Analyses

MAIA – AI that helps you handle media analyses and press releases faster than ever before.It is designed to help you create, translate, review, and distribute – without unnecessary steps, ready to work for you.<h2>Why was MAIA created?</h2>In a world where every minute and every word decides a brand's reputation, we wanted to offer more than just technology. MAIA (short for Mediaboard AI Assistant) was created at Mediaboard in response to the market's call for automation, which relieves PR professionals from routine and allows them to focus on what truly matters. Whether you need media analysis, a press release, a quick content translation, or are preparing an email for journalists – MAIA can handle it in minutes, even with your brand's tone of voice. <h2>What can MAIA do?</h2><ul><li>Comprehensive monitoring and analysis with two clicks – you can select up to 200 articles at once and choose from several analysis options according to your needs</li><li>Generate press releases in 2 minutes – just input the data, and MAIA will prepare a draft that can be further edited.</li><li>Check content quality – AI detects errors, evaluates grammar, tone, SEO friendliness, and the presence of key information.</li><li>Translate into all world languages – automatically and contextually.</li><li>Create personalized emails for journalists – based on the content of the press release.</li><li>Analyze response – tracks who opened the email, what they clicked on, and who read the article. </li></ul><component-cta-button url="https://mediaboard.com/cs/maia" bg="rgb(13, 97, 255)" label="Learn more about AI MAIA" color="#fff"></component-cta-button> <h2>MAIA is not a replacement for PR professionals. It is your digital colleague.</h2>Our ambition was never to replace PR experts. On the contrary – MAIA saves time that PR specialists can dedicate to strategy, media relations, or crisis communication. It is especially helpful where there is a small team, a lot of work, and little time. <h2>Why now?</h2>The Czech PR market is changing. There is increasing pressure on efficiency, speed, and measurable results. MAIA is the first AI in the Czech Republic that connects the entire PR cycle – from content creation to distribution and evaluation.Thanks to this, we provide PR professionals with a tool that saves time, increases accuracy, and elevates communication to a new level.And all this in one platform – <a target="_blank" href="https://mediaboard.com/cs/mediaboard-connect/">Mediaboard Connect</a>. <component-embed-media src="https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/5JCaJLnQAdmZRn7eaqKNMawmv0kWiI3f" alt="" visible_alt="true" url="" content_type="image/png" type="image"></component-embed-media> <h2>Benefits for companies and agencies</h2><ul><li>Suitable for teams of all sizes</li><li>Ideal for companies that are expanding or communicating in foreign languages</li><li>An excellent assistant for startup teams handling communication on their own</li><li>Support for internal communication teams – who often operate with limited capacities </li></ul>Below you will find all the key features that MAIA handles – practically and clearly.<h2> 📊 1. Monitoring and media analyses with a click</h2>You can select up to 200 articles at once and choose from several analysis options according to your needs:👉 Short summary – AI summarizes the key messages from the articles in a few seconds 👉 Complete summary – detailed analysis of each article 👉 Managerial summary – key insights for management and C-level executives 👉 Sentiment analysis – quick overview of the tone of coverage 👉 Custom prompt – define your own queries and ask anything <h2>🧠 2. Generating press releases</h2>MAIA can create a press release draft in no time. Based on your inputs (e.g., brief description, key information, target audience), it composes a coherent text that meets professional standards and your brand's tone of voice.<ul><li>Text draft in 2 minutes</li><li>Automatic adjustment of length and structure</li><li>Adaptation to different communication styles </li></ul><component-embed-media src="https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/ctgGlbNEgspgP9xTKEZEVDH85wQrmOqx" alt="" visible_alt="true" url="" content_type="image/webp" type="image"></component-embed-media><h2> 🛠 3. Quality control of PR messages</h2>With one click, MAIA performs a comprehensive text check – content, form, and SEO.It checks a total of 11 key parameters, such as:<ul><li>spelling, grammar, style</li><li>tone and relevance</li><li>presence of important information (e.g., contact, quotes, time data)</li><li>headline quality</li><li>readability, length</li><li>SEO friendliness</li></ul> If MAIA finds that the message is incomplete or unconvincing, it will alert you and suggest adjustments. <component-embed-media src="https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/nsCQ2CkaWPqQZH2lzByZsLwrP5dvYUXn" alt="" visible_alt="true" url="" content_type="image/jpeg" type="image"></component-embed-media> <h2>🧾 4. Article summaries (automatic summarization)</h2>Assigning articles to press releases and tracking what actually resulted from them can be time-consuming. Therefore, MAIA can automatically generate article summaries:<ul><li>captures the main message</li><li>recognizes if the output is relevant to your topic</li><li>determines whether it is a mention of your brand, a quote, or a full article </li></ul><h2>🏷️ 5. Automatic tagging of outputs</h2>Based on the content, MAIA can automatically assign tags to individual media outputs, significantly facilitating campaign evaluation and data orientation.<ul><li>Topics (e.g., product, ESG, crisis communication)</li><li>Type of output (quote, interview, mention)</li><li>Location, medium, target audience </li></ul>These tags are subsequently usable in analytics, dashboards, and report creation. <h2>📨 6. Generating personalized emails for journalists</h2>Based on the created press release, MAIA suggests a journalist email – professionally formulated, tailored to the industry and content of the message.<ul><li>Option to adjust length and style</li><li>Connection to the global Medialist (500,000+ authors)</li><li>Automatic localization by language </li></ul><component-embed-media src="https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/9AMKBosIhEhWMfVSBGZn3Fm74TVfowor" alt="" visible_alt="true" url="" content_type="image/webp" type="image"></component-embed-media><h2> 🌍 7. Automatic translations</h2>All created content can be automatically translated by MAIA into world languages – ideal for PR campaigns with international reach or communication across multiple markets.<ul><li>Translations into dozens of languages</li><li>Maintaining tone of voice</li><li>Option for edits in the translated version </li></ul><h2> 📊 8. Campaign evaluation and email response</h2>MAIA connects press releases with media monitoring, allowing it to track the impact of communication in real-time:<ul><li>who opened the email</li><li>who clicked on the attachment</li><li>what article was created</li><li>automatic linking of the output with the original campaign </li></ul><component-embed-media src="https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/7HMgEXb3oPYHCWtXEppupq2fW72KmzFI" alt="" visible_alt="true" url="" content_type="image/webp" type="image"></component-embed-media><h3> Summary</h3>MAIA is not a universal AI tool. It is designed specifically for PR needs and fully integrated into the PR platform Mediaboard Connect. It can think in the context of your brand, adapt to style, and simplify your entire PR workflow from start to finish. <component-cta-button url="https://app.mediaboard.com/sign-up" bg="rgb(13, 97, 255)" label="Try the PR platform with AI for free" color="#fff"></component-cta-button>

Introducing MAIA: AI for PR Professionals

<h2>PR needs measurement that reflects reality</h2>The Barcelona Principles, a globally recognized framework for evaluating and measuring PR, were updated again in 2025. Version 4.0 reflects the rapid developments in communication, technology, and data analytics.It brings a clear message: The measurement of PR impact and media coverage should be meaningful, ethical, and transparent. And it should be based on the actual impact on the brand and stakeholders, not just the number of mentions.The principles defined by the <a target="_blank" href="https://amecorg.com/">AMEC</a> association build on a decade-long tradition and at the same time reflect the latest challenges brought by the expansion of digital platforms, artificial intelligence, and increasing demands for communication accountability.But how to translate these ideals into practice? This is where <a target="_blank" href="https://mediaboard.com/cs/prime/">PRIMe</a> comes in.<h2>Barcelona Principles 4.0 &amp; PRIMe</h2>PRIMe (Public Reach &amp; Influence Metric) is a metric developed at Mediaboard – the most used PR platform in the Czech Republic, which is expanding across the European market. This metric connects qualitative and quantitative data and translates them into one understandable score. It evaluates:<ul><li>Content relevance</li><li>Sentiment</li><li>Reach</li><li>Output quality</li></ul>It primarily focuses on media channels (earned media) – that is, what is said about your brand in the media. But it doesn't stop there. It also tracks the significance and impact of messages in the eyes of the public.Modern communication is complex, multi-channel, and fast. In such an environment, it is necessary to have a tool that helps make decisions based on relevant data – not just numbers, but also context and meaning. PRIMe was created precisely to simplify this process.<component-cta-button url="https://mediaboard.com/cs/prime" bg="rgb(13, 97, 255)" label="Learn more about PRIMe" color="#fff"></component-cta-button><h2>How PRIMe helps fulfill the Barcelona Principles 4.0</h2>The Barcelona Principles are not a manual, but a methodological framework. And PRIMe is a tool that helps put their ideas into practice:<ul><li>Measurement with a goal: PRIMe facilitates tracking specific goals of a PR strategy. Without a goal, there is no measurement – PRIMe respects this fundamental requirement.</li><li>Quality and quantity: It evaluates not only numbers but also content relevance and sentiment. The combination of data and interpretation allows viewing results from multiple angles.</li><li>Impact on the audience: It's not just about what was published, but how it resonated. PRIMe measures what truly reached the target audience.</li><li>Ethics and transparency: The PRIMe methodology is open, consistent, and replicable. And that is crucial in the age of AI automation.</li></ul>In practice, this means that even without large analytical teams, you can track with PRIMe the actual impact of your communication. When deciding what to do next – PRIMe gives you a strong foundation.<component-embed-media src="https://s3.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/5dWgydfP3yV4g9ItHYO5JbvoLeBd6KQq" alt="PRIMe" visible_alt="false" url="https://mediaboard.com/cs/prime-prvni-ucelena-metrika-pro-mereni-efektivity-a-kvality-medialni-komunikace/" content_type="image/webp" type="image"></component-embed-media><h2>PR deserves more than just AVE</h2>PR has long relied on metrics more suited for advertising – typically AVE (advertising value equivalency). The Barcelona Principles 4.0 bid AVE a definitive farewell. And we agree.AVE represents the conversion of media output into the value that the same space or area would have in advertising. It is a simplified and often misleading metric that does not take into account context, tonality, or the real influence of the message.In the Mediaboard application, AVE is still available – but clearly marked as an indicative and not recommended indicator. It serves where comparison or a starting point is needed, but it is not intended for evaluating PR effectiveness. That is why PRIMe is a natural and recommended alternative that provides much deeper insight.<h2>Qualitative approach as a foundation</h2>PRIMe is based on a qualitative approach – it tracks what is said about you, where, and in what tone. It considers content relevance, media credibility, and the overall tone of the message.Unlike purely descriptive analyses, PRIMe does not just go by impressions. All these inputs are translated into one clear score, which shows the media impact of your communication.Thanks to this, you gain in-depth context and understandable numbers – the ideal combination for strategic decisions, precise reporting, and tracking developments over time.<h2>Conclusion: Modern PR – from quantity to quality</h2>PRIMe does not replace the Barcelona Principles. But it allows them to be easily put into practice.It helps PR professionals who don't have time for lengthy evaluations but want to know what their communication actually caused. It helps bridge the gap between the number of mentions and real impact.Modern PR deserves better measurement of media coverage. And PRIMe can do it.Do you want to know more about how PRIMe works and how it can help your communication? Contact us – we will be happy to show you how PR can finally speak the language of data that makes sense.<component-cta-button url="https://app.mediaboard.com/sign-up" bg="rgb(13, 97, 255)" label="Try PRIMe for free" color="#fff"></component-cta-button>

Barcelona Principles 4.0 & PRIMe – measure communication impact in an understandable, ethical way and according to current standards.

Barcelona Principles 4.0 & PRIMe

What if one front-page article carries more weight than ten marginal mentions? What if some outputs harm the brand more than they help? That's why we at Mediaboard developed PRIMe – the first comprehensive metric on the Czech market that measures media communication results in real-time, not only by quantity but mainly by impact on a specific brand.<component-embed-media src="https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/n3gM2YAC3506mWX6MhLbDH4O0K7qMcce" alt="" visible_alt="true" url="" content_type="image/png" type="image"></component-embed-media><h2>Why was PRIMe created?</h2>In PR, there has long been a lack of a tool that could measure the relevance and effectiveness of communication – without unnecessary complexities or distorted values.The most commonly used was AVE – the so-called "advertising value equivalent," which says nothing about quality, context, or brand perception. An alternative was GRP, which is complicated to interpret. And advanced analyses? They were mostly time-consuming and expensive, available only to large companies.PRIMe, on the other hand, offers a simple but data-accurate solution.It was created in accordance with the Barcelona Principles 3.0 and 4.0 and evaluates each output based on four factors, resulting in a single clear score from –100 to +100.<blockquote>“We wanted a tool that helps distinguish outputs with real benefits from media noise – and makes this data accessible to everyone who needs it for strategic decision-making,” says Zdeněk Jodas, Sales Director of Mediaboard.</blockquote><h2>The Four Pillars of PRIMe: What Really Lies Behind the Score?</h2>PRIMe uses its own AI model, which evaluates each output based on these key factors:<h3>1. Relevance</h3>We monitor how closely the article relates to your brand. Whether it addresses key topics, contains mentions of products or quotes from your representatives, and whether it is a main topic or just a marginal mention.<h3>2. Sentiment</h3>We analyze the overall tone of the message – whether it appears positive, neutral, or negative. We consider the language of the article, emotions, evaluative expressions, and reader feedback on social media.<h3>3. Reach</h3>It's not just about how many people could see the article, but also where and how it appeared. PRIMe monitors, for example, front pages, prime time, or the credibility of the given media.<h3>4. Content Quality</h3>We distinguish between a press release transcript and deeper journalistic processing – such as analysis, interviews, or commentary that develops the topic and brings value to the brand.<component-cta-button url="https://app.mediaboard.com/sign-up/?pal=cs?pal=cs" bg="rgb(13, 97, 255)" label="Try PRIMe for free" color="#fff"></component-cta-button><h2>One Number Everyone Understands</h2>The result is one comprehensive score that simplifies evaluation while maintaining depth.Instead of lengthy explanations or Excel spreadsheets, one number is enough, which:<ul><li>Helps PR teams quickly evaluate the impact of individual outputs,</li><li>Offers management a clear argument for why communication works – or doesn't.</li><li>And provides marketing with clear data for campaign management and improves collaboration with the PR department.</li></ul>Unlike traditional reports, PRIMe is understandable across the entire company, without the need for PR knowledge.<blockquote>“Our goal is to create a community of people who are eager to advance public communication – from classic press releases to strategic, digitally savvy, and empathetic PR.” – Tereza Svobodová, Mediaboard</blockquote><h2>Automatic Evaluation Using AI</h2>PRIMe is not just a methodology, but a tool with its own evaluation system.Each article is evaluated by our AI model, which gradually learns based on your adjustments – the more you work with the outputs, the more accurately the metric functions in the future.Thanks to this, you can evaluate in real-time, without manual work. Whether you're dealing with a small campaign or monthly reporting for dozens of brands.<component-embed-media src="https://s3.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/A3MMGwKjCEQlpbDmVv57Q3HvJeClG1oa" alt="" visible_alt="true" url="" content_type="image/png" type="image"></component-embed-media><h2>Proven in Practice, Designed by Experts</h2>The development of PRIMe involved experts from PR, data analytics, and the Association of Strategic Communication and Public Relations (ASCOPA). We also tested the metric in real projects – for example, with IKEA, which also participated in its development.Thanks to this, PRIMe can handle real situations you know from everyday practice – from crisis communication to reporting results to management.<h2>Finally, a Metric That Reflects the Reality of PR</h2>PRIMe considers what truly matters in the media:<ul><li>the strength of the message,</li><li>the method of processing,</li><li>the context of the output,</li><li>and its impact on brand perception.</li></ul>And most importantly – it helps demonstrate the value of your work with data that finally makes sense.<component-cta-button url="https://app.mediaboard.com/sign-up/?pal=cs?pal=cs" bg="rgb(13, 97, 255)" label="Try PRIMe for free" color="#fff"></component-cta-button>