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Mediaboard is a leading provider of advanced solutions in the field of media intelligence designed to enable companies to better navigate the dynamic world of media. We give organizations the ability to gain valuable insights, monitor media coverage, industry trends, and make informed decisions based on our smart data.

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Mediaboard, the leading media monitoring provider in the Czech Republic and Slovakia, continues its international expansion by entering the Hungarian market. It will offer a complete platform for media monitoring, advanced analytics, and AI tools designed to make working with media data more efficient. Even prior to the official launch, approximately 25 regional clients are already utilizing Mediaboard to monitor Hungarian media.Hungary becomes the next market where Mediaboard is strengthening its footprint across the CEE region. Building on its strong foundation in the Czech Republic and Slovakia, Mediaboard has expanded in recent years into Poland, Croatia, and earlier this year, Slovenia. Across its international markets, the company now serves thousands of clients—ranging from global corporations and public administration institutions to local businesses.“Entering Hungary is the next logical step in our regional expansion. Our experience in Poland, Croatia, and Slovenia shows a strong regional demand for a modern approach to media monitoring and communication measurement. We see a similar opportunity in Hungary, where we aim to build on the success of our previous expansions,” says Tomas Berger, CEO of Mediaboard. <h2>From monitoring to measuring communication impact</h2>Mediaboard enters Hungary with a full suite of services. Alongside media and social media monitoring, clients gain access to advanced analytics, the Mediaboard Connect media and journalist database, AI features, and reporting tools to evaluate PR efforts. The offering also includes its proprietary metric, PRIMe, for measuring communication effectiveness.“Media monitoring has evolved significantly in recent years. Companies no longer settle for just knowing how many articles were published or their hypothetical advertising value. Management wants to understand the actual impact of their communications. Combining monitoring, data, and advanced evaluation is precisely where we see our strongest competitive advantage,” adds Tomas Berger. <h2>Eszti Major-Horváth to lead the Hungarian branch</h2>Like Mediaboard's other international locations, the Hungarian branch will operate under local leadership. Mediaboard Hungary will be headed by Eszti Major-Horváth, who brings extensive experience in the global media monitoring and social listening markets.Prior to joining Mediaboard, she spent over five years at Meltwater in the United States, focusing on business development and team management across the North American market. At Mediaboard, she will be responsible for building the Hungarian branch, developing the local team, and driving market position growth.Mediaboard enters the market from a strong starting position. Its first local clients already include brands such as Alza.hu, Kifli.hu, Lush, and Szentkirályi. <h2>Mediaboard’s regional growth continues</h2>Through its expansion into Hungary, Mediaboard continues to broaden its regional coverage, enabling companies to utilize a single platform and a unified evaluation framework across multiple countries. For Czech clients, this translates into stronger coverage and support across the CEE region, comparable data grounded in a single methodology, and faster deployment of shared innovations across the platform.Alongside international expansion, Mediaboard plans to keep advancing its platform—particularly in advanced analytics, artificial intelligence, and social listening.“Our ambition is not to build several isolated local branches, but a robust regional platform. The more markets we connect through unified technology, data, and analytics, the greater value we deliver to clients managing communications across multiple countries. Hungary is a crucial component of our ongoing growth in this direction,” concludes Tomas Berger.

Mediaboard expands into Hungary, strengthening its presence across CEE

Mediaboard introduces a new product, Insights. It is the first real-time analytics on the Czech market, providing a detailed and intuitive view of media data across time and communication channels. It shows brands the direct impact of communication on their business and facilitates strategic decision-making across the company. <component-embed-vimeo url="https://vimeo.com/1162096464?share=copy&amp;fl=sv&amp;fe=ci"></component-embed-vimeo> The new Mediaboard Insights is an online interactive product that, unlike traditional static dashboards, displays the development of media coverage in real-time. It allows tracking trends and key moments in communication and, thanks to 24/7 availability, facilitates decision-making without the need to wait for weekly or monthly monitoring analysis.“As a leader in media analytics, we want to move the entire market towards greater efficiency, accuracy, and clarity. Insights are another step in the development of automation and precise work with sources. Our goal is to provide customers not only with data but with a comprehensible data story and recommendations that will help them in strategic decision-making,” adds Zdeněk Jodas, CSO of Mediaboard.Insights have the form of an interactive interface where users can set their own filters and views, thus adapting the display to their current needs. The monitored indicators include the number of mentions, media impact (GRP), reach, and all metrics used by Mediaboard's media monitoring. However, Insights also work with the PRIMe metric, developed by Mediaboard, which evaluates the effectiveness of PR communication in real-time. Share of Voice and comparison with competitors are also standard. All data is available anytime and anywhere, and thanks to its intuitiveness, any user can work with it.<h2>Strategic business management based on media data</h2>The Mediaboard Insights interface can be fully customized to the customer's corporate identity and brand. The entire dashboard can also be downloaded in PDF format and immediately used as a report for sharing and presentation. Thanks to the combination of graphs, text, and multimedia content, Insights can create comprehensive data stories, easily interpret trends, and identify new opportunities and potential threats before they manifest in business results. <component-embed-image-gallery gallery="[{&quot;id&quot;:50447,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/likmyw2xSuvhXCgZkt2WugCwc1Io7s5i&quot;,&quot;image_description&quot;:null},{&quot;id&quot;:50448,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/doEM7UBtto0AmHrwK1ygi022uVQWRbMj&quot;,&quot;image_description&quot;:null},{&quot;id&quot;:50451,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/obQ7aSyE8GpDwYkw8n68Awfv0Xb0GWA4&quot;,&quot;image_description&quot;:null},{&quot;id&quot;:50452,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/5lXIpNAmoyET2fegaleO77XuB4iYCSSy&quot;,&quot;image_description&quot;:null}]"></component-embed-image-gallery> Continuous evaluation of goals shifts media monitoring from the operational level of the PR department to supporting strategic decision-making at the C-level. Mediaboard Insights can also be connected with the customer's internal data, market data, or third-party data to obtain a solid data foundation for further business direction.“If brands want to get the most out of PR, they need easy access to communication results and the ability to share them across the company, including management. Insights show the impact of PR activities on business in real-time, without the need to wait for a report, and facilitate further decision-making,” adds Jodas.Source: <a target="_blank" href="https://www.mam.cz/novinky/analyzy-a-data/2026-02/mediaboard-predstavuje-produkt-insights-nabidne-real-time-analytiku-medialniho-pokryti/">MAM</a>

Press Releases

Mediaboard expands into Hungary, strengthening its presence across CEE

Mediaboard introduces the product Insights. Offers real-time media coverage analytics