Press Releases

Mediaboard is a leading provider of advanced solutions in the field of media intelligence designed to enable companies to better navigate the dynamic world of media. We give organizations the ability to gain valuable insights, monitor media coverage, industry trends, and make informed decisions based on our smart data.

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Mediaboard introduces a new product, Insights. It is the first real-time analytics on the Czech market, providing a detailed and intuitive view of media data across time and communication channels. It shows brands the direct impact of communication on their business and facilitates strategic decision-making across the company. <component-embed-vimeo url="https://vimeo.com/1162096464?share=copy&amp;fl=sv&amp;fe=ci"></component-embed-vimeo> The new Mediaboard Insights is an online interactive product that, unlike traditional static dashboards, displays the development of media coverage in real-time. It allows tracking trends and key moments in communication and, thanks to 24/7 availability, facilitates decision-making without the need to wait for weekly or monthly monitoring analysis.“As a leader in media analytics, we want to move the entire market towards greater efficiency, accuracy, and clarity. Insights are another step in the development of automation and precise work with sources. Our goal is to provide customers not only with data but with a comprehensible data story and recommendations that will help them in strategic decision-making,” adds Zdeněk Jodas, CSO of Mediaboard.Insights have the form of an interactive interface where users can set their own filters and views, thus adapting the display to their current needs. The monitored indicators include the number of mentions, media impact (GRP), reach, and all metrics used by Mediaboard's media monitoring. However, Insights also work with the PRIMe metric, developed by Mediaboard, which evaluates the effectiveness of PR communication in real-time. Share of Voice and comparison with competitors are also standard. All data is available anytime and anywhere, and thanks to its intuitiveness, any user can work with it.<h2>Strategic business management based on media data</h2>The Mediaboard Insights interface can be fully customized to the customer's corporate identity and brand. The entire dashboard can also be downloaded in PDF format and immediately used as a report for sharing and presentation. Thanks to the combination of graphs, text, and multimedia content, Insights can create comprehensive data stories, easily interpret trends, and identify new opportunities and potential threats before they manifest in business results. <component-embed-image-gallery gallery="[{&quot;id&quot;:50447,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/likmyw2xSuvhXCgZkt2WugCwc1Io7s5i&quot;,&quot;image_description&quot;:null},{&quot;id&quot;:50448,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/doEM7UBtto0AmHrwK1ygi022uVQWRbMj&quot;,&quot;image_description&quot;:null},{&quot;id&quot;:50451,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/obQ7aSyE8GpDwYkw8n68Awfv0Xb0GWA4&quot;,&quot;image_description&quot;:null},{&quot;id&quot;:50452,&quot;image_src&quot;:&quot;https://s3.dualstack.eu-central-1.amazonaws.com/mediaboard-publishing/blogs/5lXIpNAmoyET2fegaleO77XuB4iYCSSy&quot;,&quot;image_description&quot;:null}]"></component-embed-image-gallery> Continuous evaluation of goals shifts media monitoring from the operational level of the PR department to supporting strategic decision-making at the C-level. Mediaboard Insights can also be connected with the customer's internal data, market data, or third-party data to obtain a solid data foundation for further business direction.“If brands want to get the most out of PR, they need easy access to communication results and the ability to share them across the company, including management. Insights show the impact of PR activities on business in real-time, without the need to wait for a report, and facilitate further decision-making,” adds Jodas.Source: <a target="_blank" href="https://www.mam.cz/novinky/analyzy-a-data/2026-02/mediaboard-predstavuje-produkt-insights-nabidne-real-time-analytiku-medialniho-pokryti/">MAM</a>

Press Releases

Mediaboard introduces the product Insights. Offers real-time media coverage analytics