Mediaboard expands into Hungary, strengthening its presence across CEE

Mediaboard is expanding into Hungary, further strengthening its presence across Central and Eastern Europe. The company will bring its media intelligence platform to the Hungarian market, combining media and social monitoring, advanced analytics, AI-powered tools and communication measurement in one solution.

Mediaboard, the leading media monitoring provider in the Czech Republic and Slovakia, continues its international expansion by entering the Hungarian market. It will offer a complete platform for media monitoring, advanced analytics, and AI tools designed to make working with media data more efficient. Even prior to the official launch, approximately 25 regional clients are already utilizing Mediaboard to monitor Hungarian media.

Hungary becomes the next market where Mediaboard is strengthening its footprint across the CEE region. Building on its strong foundation in the Czech Republic and Slovakia, Mediaboard has expanded in recent years into Poland, Croatia, and earlier this year, Slovenia. Across its international markets, the company now serves thousands of clients—ranging from global corporations and public administration institutions to local businesses.

“Entering Hungary is the next logical step in our regional expansion. Our experience in Poland, Croatia, and Slovenia shows a strong regional demand for a modern approach to media monitoring and communication measurement. We see a similar opportunity in Hungary, where we aim to build on the success of our previous expansions,” says Tomas Berger, CEO of Mediaboard.

From monitoring to measuring communication impact

Mediaboard enters Hungary with a full suite of services. Alongside media and social media monitoring, clients gain access to advanced analytics, the Mediaboard Connect media and journalist database, AI features, and reporting tools to evaluate PR efforts. The offering also includes its proprietary metric, PRIMe, for measuring communication effectiveness.

“Media monitoring has evolved significantly in recent years. Companies no longer settle for just knowing how many articles were published or their hypothetical advertising value. Management wants to understand the actual impact of their communications. Combining monitoring, data, and advanced evaluation is precisely where we see our strongest competitive advantage,” adds Tomas Berger.

Eszti Major-Horváth to lead the Hungarian branch

Like Mediaboard's other international locations, the Hungarian branch will operate under local leadership. Mediaboard Hungary will be headed by Eszti Major-Horváth, who brings extensive experience in the global media monitoring and social listening markets.

Prior to joining Mediaboard, she spent over five years at Meltwater in the United States, focusing on business development and team management across the North American market. At Mediaboard, she will be responsible for building the Hungarian branch, developing the local team, and driving market position growth.

Mediaboard enters the market from a strong starting position. Its first local clients already include brands such as Alza.hu, Kifli.hu, Lush, and Szentkirályi.

Mediaboard’s regional growth continues

Through its expansion into Hungary, Mediaboard continues to broaden its regional coverage, enabling companies to utilize a single platform and a unified evaluation framework across multiple countries. For Czech clients, this translates into stronger coverage and support across the CEE region, comparable data grounded in a single methodology, and faster deployment of shared innovations across the platform.

Alongside international expansion, Mediaboard plans to keep advancing its platform—particularly in advanced analytics, artificial intelligence, and social listening.

“Our ambition is not to build several isolated local branches, but a robust regional platform. The more markets we connect through unified technology, data, and analytics, the greater value we deliver to clients managing communications across multiple countries. Hungary is a crucial component of our ongoing growth in this direction,” concludes Tomas Berger.